As leads of potential customers start pouring in from various quarters by implementing the Marketing strategy in Step 2, we start comparing and analyzing the results of all channels in which we are investing time and money to generate leads.
At this stage, we assess the results obtained from various marketing activities and also check the quality of leads generated from each channel, which helps us in tweaking our strategy to optimize results, both, quality and cost-wise.
We scale up our efforts on resources giving us the best results, and at the same time stop or reduce our activities on channels through which the desired results re not obtained.
In this stage, we do the following:
of all marketing channels
obtained from all sources
from all segments
are getting optimum leads
on poor performing channels
Lead Management System
for follow-ups and closures
In this Step 4 we strengthen and scale up the lead generation process which was set up in the last step, along with optimizing the cost per lead, and then create a lead funnel, so that you regularly get good quality leads of prospective customers.
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More Leads Intelligently Managed Lower Costs Higher Profits